June 26th afternoon, dangdang.com announced today that its own brand "Dangdang product sales in June has exceeded 10 million, profits over the books and to achieve profitability.
industry had argued that dangdang.com launched its own brand to move up the product gross margin. Data released from Dangdang point of view, this strategy has achieved initial results. Dangdang.com said, "Dangdang Youpin 6 month sales have exceeded 10 million, profits over the books and to achieve profitability.
according to the beginning of this year Dangdang CEO Li Guoqing’s public statement, Dangdang’s gross profit decreased from 25.5% to 19.5%.
dangdang.com in April this year launched its own brand "Home Furnishing class clothing Dangdang youpin". At present, Dangdang is superior in the sale category relates to men and women, underwear, children’s clothing, home textile, T-shirt Sales Pricing in 39 yuan to 199 yuan. Before Dangdang Vice President Jiang Youpin has announced that the 2012 sales target is Dangdang Youpin 200 million. (Li Yun)