Google advertising is how to locate on the site? In fact, Google uses their proprietary search technology and web page ranking technology these two technologies.
simply I think there are two steps:
The first step is to register the application to join the advertising program -> log on the Google AdSense site -> select and copy the appropriate AdSense HTML ad code -> paste the code into the web page. The first step is completed.
second step is: Google using Google proprietary search technology and web page ranking technology to paste the advertising code on the web page of the relevant Google advertising. The second step is completed.
from the above two steps, it is not difficult to see that the first step is for the site user; the second step is to perform the action Google. That is to say, as long as we do the first step on the OK, and other things to Google to complete the. So Google in the end is how to achieve advertising positioning? The following is the essence of the specific positioning of Google content:
Google through the advertising code, can understand the context and content of the page, rather than just stay in the simple keyword matching. Including keyword analysis, word frequency, font size and the overall link structure of Web like factors based on a sophisticated algorithm, Google can know the main content of a web page, and can be Google and accurate matching of each page.
finally, I would like to add a word, that is, Google technology can also determine the main language of the web page.
If the page content is
in other countries, such as: English, French, German, Italian, Dutch, Portuguese, Japanese or Spanish, AdSense for the site of the corresponding national language advertising content delivery. In addition, Google ads can also be targeted at the location of visitors.