in the past 2013, "Internet thinking" is excessive consumption of a word, as if the Internet thinking has become a key to save all walks of life, Internet thinking was once touted on the altar. At the beginning of this year, the Internet thinking became the object of media from the crusade is numerous, Huang Taiji, Ma Jiajia these last extremely popular youth idols, overnight and become the "opposite typical", questioning voice is undoubtedly due to He Chang Huang Taiji and Ma Allison whether the bubble is not to make money, there is no endorsement of product ideas and business models Internet thinking is not worth a hair. In the eyes of the dark horse brother, we are still far from the critical thinking of the Internet, because the global economy is still dominated by traditional manufacturing industry at present, like millet mobile phone, TV Plus TV, Roseonly etc. these new business models, but the vast grasslands of the stars of the fire, is still in the initial stage of barbaric growth. So, whether in the future can become Liaoyuanzhishi sparks of fire? Thinking of the Internet business model based on what are the procedures and features of the dark horse? Listen to your brother weiweidaolai.
dark horse brother through the study of millet phones, music, television, Roseonly, extreme routing and other Internet products case, summed up the Internet thinking CBMCE model for your reference and communication.
one, Community: build community, form fan group
‘s first step in building a community is to lock a small circle based on product features, attract hardcore fans, and gradually accumulate fans. For example, millet mobile phone user located in fancier geek circles, LETV TV to hardcore fans located in the pursuit of quality of life of Master Roseonly, the senior white-collar workers who pay for product positioning hjuken love. In attracting fans in the process, a person will be from their relatives and friends, colleagues and other acquaintances began to gradually expand the circle, and finally snowball. To build communities with a snowball, the quality of the initial circle and the influence of the founder determine the future quality and quantity of the flour mill. Lei Jun can do so successful millet phone, to a large extent from Lei Jun in the Internet circle of years of accumulated connections and influence, as well as millet phone for fans, fans group positioning. After locking up a crowd of fans, the next step is to find a platform where the target population loves to congregate. Mobile phone enthusiasts like to discuss issues in forums, so Meizu, millet, mobile phones have set up their own forums to attract fancier geeks. Of course, there is a flaw in the forum is too closed, it is too difficult to expand the crowd, so millet mobile phones in the beginning of the development of micro-blog as an important position to expand the fans group. In the fan group expansion stage, opinion leaders play the role of trust agent, so millet mobile phones, Roseonly are using opinion leaders to speak for their brand, in Sina, micro-blog get more attention. The difference is that the opinion leader of millet mobile phone is the Internet entrepreneur led by Lei Jun, while Roseonly chose entertainment on the social network