location in the market is very complex, because the market environment is very complex, which will bring some trouble to the site. Investment clothing store, we want to understand the location of the method, the location of the store, it can give you a better development. So, how to choose the location of investment clothing brand?
(1) site selection is a large, long-term investment, the relationship between the future development of enterprises. Chain store location is either on loan or a long-term investment, the relationship between the future development of enterprises. Once determined, you need to invest a lot of money to build shops. When the environment changes, it is not the applicant, financial and other management elements can make corresponding adjustment, because of its long-term, fixed characteristics.
(2) it is an important basis for the chain to determine business objectives and develop business strategies in different areas of social environment, population status, geographical environment, traffic conditions, such as the different characteristics of municipal planning, which restricts the sources and characteristics of customer and chain stores in the area of merchandise, price, promotion the choice of sales activities.
(3) site selection is appropriate, is one of the important factors affecting the economic benefits of the chain store. Enterprise site selection properly, means that its enjoy advantages. In the same industry between stores, if in the same size, composition of the commodity and service level under the condition of good location will enjoy good economic benefit.
(4) site selection should adhere to the "customer convenience" principle, in order to save customers time to buy, and to maximize meet customer needs, otherwise it will lose the customer’s trust and support, enterprises will lose the basis for survival.
store management is very important, store location is equally important. Businesses to join the brand, join the clothing store, we must learn a lot about the location of the store method. How to choose the site, how to choose the site, we have to understand. The above content is to introduce the clothing store site selection method, I hope you know a lot, to avoid more site errors.