core tip: start by gray area, and then turned to the normalization of the operation, wash white, the Chinese Internet has become a common strategy for the past few years. Today, this strategy is still very effective.
2011 video industry, who is the biggest dark horse
answer is not Youku potatoes, nor PPTV and thunder, but a company called nora. This player started the company, the rapid growth in the number of users in 2011, in terms of the size of the user has been among the first tier video industry.
According to our own
data released by the end of 2011, the week up to two hundred million active users, and domestic video site Youku as sheep.
however, the rapid growth of customers, but also for the industry of the veiled criticism, many video sites are considered high in an interview, help Nora piracy suspects, and that this is the biggest reason for its rapid development.
in an interview with this reporter, Nora CEO Zhu Daxin on these charges seem a contemptuous disregard that came to copyright, Nora theory, a clever business model in our success. At the same time, this young company is using hand to get a massive amount of user resources rapid transition to normalization.
started by gray area, and then turned to the normalization of the operation, wash white, the Chinese Internet has become a common strategy for the past few years. Today, this strategy is still very effective.
is headquartered in Shenzhen, Nora was founded in 2007, and in the early access to the 360 company chairman Zhou Hongyi and former chief operating officer of Tencent has invested in Li Qing, Nora’s current CEO also from Tencent.
recently well-known investment guru Rodgers attended the 2011 Shenzhen fair, specially visited Nora company, so the industry has been rumored, Nora is the introduction of Rodgers investment may. Rodgers did come to the company to talk about this matter is still in negotiations." Nora CEO Zhu Daxin said.
the company has developed a player software. Last November 23rd, the application of Store software in App online store, within a short period of ten hours, quickly climbed to App Store in the "free iPad application software" ranking "free iPhone application software ranked the first position, the other the limelight far overshadowed and cool, potatoes, PPTV and other video companies the client.
previously, Nora PC client has a very large number of users, according to iResearch statistics, Nora in the player’s market share has been far more than the veteran players such as storm video.
in short, Nora technology to achieve the kind of BT >